But things are changing, and Instagram, which in June hit a billion monthly users, boasts of its tightening grip on the travel industry. Since its launch in 2010, Instagram’s most visible impact on the world of travel has been the proliferation of holiday snaps of dubious quality and the rise of “influencers” who request free stuff from hotels and airlines in exchange for a few filtered selfies. Today it is Jauncey who is “upskilling” me - on what he sees as a new era for the travel industry in which Instagram’s casual hashtag vanity is going somewhere more calculating and commercial. “I’m responsible for comms and external affairs - so the government outreach piece,” she tells me in unimprovable jargon, adding: “Helping governments understand the role of citizens in the travel space is something we’ll be upskilling them on.” In May, the American became executive director at BD and is about to open a London office. For five years, Elizabeth Linder led Facebook’s political division in Europe, Africa and the Middle East, advising world leaders on social media. ![]() Jeremy Jauncey of Beautiful Destinations © extent to which Jauncey’s Instagrammer lifestyle has collided with a more corporate reality is evident at the club, where Jauncey’s newest colleague is taking notes. It uses slick video, data and proprietary algorithms (more of which later) to boost digital audiences - particularly on Instagram - for brands including Marriott, Hilton, Shangri-La and various tourism boards. (Condé Nast Traveler’s own Instagram feed has a more modest 1.7m followers, and it was announced this month that its US and UK editorial teams are to be merged).Īs well as sharing nice photos, BD has become a kind of advertising and branding agency. In an ongoing hiring spree, Jauncey has so far poached Remi Carlioz, global creative director at sportswear brand Puma, and Brendan Monaghan, former publisher of Condé Nast Traveler - a hire that underlines that contrast in fortunes between this new form of travel media and the old. Beautiful Destinations (BD) has grown to employ 40 people on “Silicon Alley”, a stretch of Park Avenue humming with tech entrepreneurialism. But he has become a lot more than the buff itinerant he presents to the casual scroller. He wears a white T-shirt, blue jeans and an expensive watch. They gave the account a simple name: You may well know it at the time of writing, it has 11.4m followers.ĭuring a trip to London from his base in New York, Jauncey, now 34, meets me at his members’ club on Pall Mall. In 2012, the year when Facebook bought Instagram for $1bn, Jauncey and his similarly photogenic brother Tom began sharing pictures of nice places. That’s a lot by any measure, but his own account is a secondary concern. Jauncey, a Scottish former rugby player who retired in his twenties after injuring his back, has 640,000 followers. And there he is, shirtless in the Austrian Alps, pecs glistening like glaciers. There he is, strolling at sunset through the gardens of Babington House, the members’ club and hotel in Somerset. ![]() There he is, posing with a panda in Chengdu, each animal showing impressive white teeth. ![]() Jeremy Jauncey’s Instagram is, on the surface, much like so many other aspirational social media “influencer” accounts. The site prides itself on being a movement, and aims to help women “inspire others to want better for themselves.Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Tokyo has been working with the team at Big Girlz Move, which is located just outside of Atlanta. The post comes fresh off of the Love & Hip-Hop stars dramatic weight loss, and, according to her trainer, it seems like she’s got goals to drop even more! “BIG GIRLZ MOVE with Ted‼️‼️Me and shawty came in 2020 playing no games‼️‼️dropping 16-25 pounds per month is the goal for the next 6 months‼️‼️” her trainer posted on Instagram on Friday, Jan. “I can’t have $40?” Tokyo could be heard saying, as Jayy jokingly responded “Most definitely.” The pair burst out laughing, and proved they are having the best time together! “Teaching myself how to be a girl I be asking Bae for $40 every other day,” Tokyo - who was born Kaila Asugha - captioned the sweet video. ![]() Tokyo Vanity, 25, just posted the cutest video with her boyfriend Jayy! The pair, who have been dating since April 2019, looked so in love as they headed to the mall on Saturday, Jan.
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